A PROPER CAMPAIGN FOR A PROPER TEA

Yorkshire Tea HQ is a place where everything is done proper.

The tea team go to great lengths to make a proper brew; from tasting 1000s of different teas from suppliers every day to taste-testing each blended batch 8 times before it’s approved, their dedication has resulted in a great brew that hasn’t changed for 40 years.

That proper approach lies at the heart of the latest TV campaign, but our challenge was to extend this positioning from a funny and engaging advertising into a Shopper message that could shift the conversation from price to value.

OUR APPROACH

A simple but impactful creative idea that uses a key product truth to underpin Yorkshire Tea as a brand that has remained true to it’s core for 40 years.

To find out more get in touch