A SPOOKTACULAR HALLOWEEN!

Halloween is now the third biggest retailer event in the calendar, behind Christmas and Easter.

To mark the occasion, Coca-Cola European Partners launched special edition packaging across Fanta and Capri-Sun with on-pack codes to unlock special Halloween filters on Snapchat; and to help retailers bring to life this key seasonal event in-store LIFE were tasked with creating a range of POS levers that would work across multiple accounts.

These impactful store takeovers included mega-display units, pallets, barkers, wobblers, window vinyls and aisle fins, launched across Tesco, Morrisons, B&M, Poundworld and numerous convenience chains including Spar, Costcutter and Nisa.

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