Since 1962, Bacofoil products have been relied on by millions of British households to help prepare, cook and store food quickly, easily and safely.
Synonymous with quality and innovation, Bacofoil not only provides scientifically proven products, it also has a much softer side - that of a trusted friend in the kitchen. Our challenge was how to bring the warmth of the brand to life.
How could we reach out to younger cooks and bakers and establish Bacofoil as part of their baking routine for years to come?
Visit the Bacofoil Kitchen at one of the biggest baking events of the year - The Cake and Bake Show
We recreated the warmth of a home kitchen environment - and added the technical know-how of the Bacofoil brand in the guise of our ambassadors - to provide the perfect opportunity to showcase just how well Bacofoil products perform.
Product demonstrations, exclusive show purchases and prizes plus a special appearance from The Great British Bake Off's Benjamina, meant the stand could both educate and to entertain.