A PARTNERSHIP WITH PESTER POWER

When the No.1 UK kitchen roll brand asked LIFE to develop a campaign that would stand out in-store and appeal to a young family audience, we chose a partnership with the highly anticipated cinematic release of Dreamworks’ Trolls the Movie.

Using the colourful Trolls characters we created an unmissable on-pack promotion to win collectable miniature Troll dolls every 15 minutes. Innovative Shopper levers created awareness and consideration out of aisle.

WHAT ARE WE MOST PROUD OF?

A hugely engaging partnership between the Plenty brand, Hasbro and 20th Century Fox did the job perfectly.To find out more get in touch