Tonight we won the MCCA Best Newcomer Agency award.

It’s late and we’re all a little emotional.

Only 12 of us were here tonight, but this is recognition for the hard work and passion of 39 exceptional individuals. To our clients… thanks for the belief. There’s no braver client than those that take a leap of faith and put their trust in a two man start-up. To our team a million thank you’s.

This is just the start.

Tokyo/Glow HD from Nathan Johnston on Vimeo.

Cake Aid

Two of our top creative’s took on a new client for Valentine’s Day this year, picking up a brief from Cupid himself.

Our very own Lou and Justine generously decided to launch ‘Cake Aid’ to bake and sell special Valentine’s cup cakes for everyone here at Life with all proceeds going to The Haiti Appeal.

Many a relieved sigh could be heard from the men in the office when the news of this plan broke, and all fears of a panicked lunch hour dash to the Bullring in search of a Valentines gift were suddenly lifted.

With everyone’s orders placed, it only remained for Lou and Justine to stay up baking into the early hours to meet Cupid’s deadline.

It was no surprise to us all (as we are more than aware of the creative powers wielded by this duo) that what arrived in time for Valentine’s weekend was four beautifully crafted, decorated and packaged cakes for us to take home to our loved ones.

A huge thank you to both Lou and Justine who as well providing us all with delicious cakes, raised £156 for The Haiti Appeal.

Really?

For anyone who flies frequently, it’s pretty much accepted that the US airlines don’t come close to the Cathays, Singapores & Virgins of this world. They seem stuck in some 70’s vortex of poor product design and stultifyingly scripted service speak. If you fly Business or First with United (heaven forbid) the steward comes round and shakes everybody’s hand just before landing, saying how much they “personally appreciate your airline carrier choice”. Who talks like that?

Anyway, sitting on an internal flight in the States last weekend, another thing struck me… the tone and over claim of certain brand promises. Again, the statement on the napkin just doesn’t ring true (either side of the pond). Certainly, as I sat grimly looking at that foam cup of tepid tea with a LOWEST FARE ad on the side and a sachet of milk powder to add to my misery, it didn’t feel like a “lifetime memory” I’d like to dwell on.

Grüsse Aus Berlin

365 Days. 206 Countries. 1 Mission

If you haven’t seen Expedition 206 yet you should take a look.

Coke consumers selected 3 Happiness ambassadors through an on-line vote… and their reward? To visit every one of the 206 countries where Coca Cola is sold. Specifically their role is to seek out what makes people happy and share that happiness with the rest of the world.

And the world seems to be listening, with the trios’ uploaded content generating 400 million impressions in China in January alone. Kelly, Tony & Tono have now visited 29 countries in 42 days and are heading to the Vancouver Winter Olympics as we speak (lucky buggers). I believe they’ll be in South Africa when the FIFA World Cup hits town too. Nice.

They’re far to modest to put this up themselves, but we’re loving Jamie & Nicks’ (who happen to be our Marketing Manager and Production Manager) latest tune. Video’s cool too.